The first part of the experimentation was finding ways to show paragraphs without always indenting. It varied from indent, extent, bolding the first word, letter, phrase or sentence. The list goes on. It's amazing what you can do to a paragraph and people will still recognize what you are trying to tell them or how to read it. The second part was finding 12 serifs and 12 sans serifs to figure out which I liked and how they compare to each other based on x-height and paragraph style.
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